A recent survey reported that one in five households had acquired pets during this pandemic. On a more specific note, these individuals and families have adopted and purchased either dogs or cats. These acts make sense as pet ownership provides a handful of benefits. In fact, household pets are helping people cope with the COVID-19 crisis.
If you have a pet business, make the most of the pandemic by providing valuable pet services. Whether offering pet grooming, training, or vet services, you must cater to the needs of our furry members of the family. As such, be robust in your marketing approach to get more clients and boost your pet business.
That said, here’s how to promote your pet business during this pandemic:
1. Update the website of your pet business
When running a pet business, start with updating your business website. Most individuals and families have got stuck indoors, and they’ll most likely search online for pet services. If you don’t update your website, you’ll lose a big chunk of clients.
If you’re offering private dog training, be sure to highlight this service on your website. Also, update your site to make it appealing and functional. Lastly, optimize it for mobile devices, as most individuals search online using their mobile phones.
2. Increase your online presence through local SEO
It’s not enough to have a website, as you want to ensure your pet business gets found online. That said, an search engine optimization (SEO) campaign can help boost your online visibility and increase your website traffic.
But when it comes to this, prioritize your local SEO. To begin with, set your Google My Business by providing your Name, Address, and Phone (NAP) details. That way, your local pets owners can easily and quickly avail of your pet services.
3. Send emails to both your regular and potential clients
Another digital marketing strategy you can implement is email marketing. Sending promotional emails has long been proven effective in the world of business. If you have regular clients for your pet business, obtain their emails and send them updates.
You can also perform due diligence to look for qualified leads or prospective clients for your pet business. From there, you can send them promotional emails to see if they would like to get your pet services.
4. Create a blog about pet care
When it comes to business and digital marketing, a blog is indeed valuable. As you may be aware, content is king in the digital world. It is what people are looking for when searching online.
People will most likely look for valuable pieces of advice about pet care during this pandemic. However, don’t forget to include your calls-to-action (CTAs) in your blog post. That way, you can persuade your readers to hire your pet services.
5. Take advantage of social media
Employing digital marketing campaigns won’t be complete without the use of social media. As you are well aware, it is where people live and breathe. In fact, there are more than 4.5 billion active social media users around the world. You can promote your pet business or services via social media channels, whether on Facebook, Instagram, or YouTube.
While at it, you must engage with both your regular and potential clients. Be sure to answer their queries and address their concerns. You can go as far as building meaningful relationships with your clients and an online community of pet lovers.
6. Post ads for your pet business
The last on the list is to venture into advertising for your pet business or pet services. As far as search engine marketing is concerned, you can create and display pay-per-click (PPC) ads on the search engine results pages (SERPs). While you have to pay for successful clicks, your PPC campaign will drive traffic to your website.
Also, you can display your ads on other pet websites. The clicks from readers can lead to your website and may turn them into actual clients. Lastly, you can create social ads and target your market on Facebook and other social media channels. These ads will appear in the newsfeed of your target clients, where they may eventually hire your pet services.
At this point, you now know what it takes to market your pet business during this pandemic. Be sure to follow some of our valuable digital marketing tips recommended above, from updating your website to displaying ads on pet sites. By doing so, you’ll get more and more clients while taking care of these furry family members. Ultimately, your pet business will grow and flourish amid the COVID-19 crisis.