Online Buzz: A Guide to Using Social Media to Your Advantage

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People use it daily. It is on their mobile phones, laptops, and even TVs. Just what is it about social media that has gotten everyone hooked? First, let us look at why social media exists.

Social media platforms, such as Facebook, Twitter, and Instagram, have a special place in people’s lives because they help us connect and communicate with each other more easily. With just a press of a button, you can see the latest news in your area, or learn about the work promotion of your cousin.

Social media exists because of humans’ need for socialization, communication, and information. And you, as a marketer, can use this information to your advantage.

Almost everybody now has at least one social media account. And with many of them online almost 24/7, you have a treasure trove for your marketing and advertising efforts. You see, instead of generating paper, TV, or radio ads, why don’t you channel all your marketing online instead, where it will most likely have a wider reach and bigger impact.

Social media has become a staple marketing tool for getting brands known in various industries. Here are some of the best ways to start taking advantage of social media marketing for your franchise or new business.

Build a marketing plan

Center your marketing and advertising plan on the new platform. Take note that older plans and techniques may not be as effective in social media.

For example, simple posters and texts may not generate as much interaction compared to a video post or even a GIF. Use different strategies and techniques that you think will be most effective in getting the attention of your target market.

Generate engaging content

Your content must be original, fresh, and engaging to become relevant in a fast-paced medium. If it lacks that “wow” factor or fails to give off a lasting impression to your target audience, then you are not doing well enough.

You must be able to convince the people looking at their screens to read, watch, or interact with your content. Look for different trends and try to replicate their success, of course, with your own twist to it.

Use analytics to track your progress

Man looking at social media using his phone

Nowadays, data and analytics are key to a business’s success. With social media data, you can get a better grasp of how your demographics think and act. Every click they make and other relevant information can be used to enhance your content and ads.

You can then cater or personalize your content, whether it is a blog post, infographics, or video, to those demographics in the hopes of them interacting and reaching out to you. You can also use the data to see what trends you should steer clear off.

Social media platforms may still be considered relatively new, but many people, both consumers and business owners, have quickly jumped on the newest medium. You should, too. Get onboard and start using the platforms to your advantage by creating meaningful and personalized content, things that will encourage interaction between you and the client.

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